CBS Survivor

Season 45 Buff Takeover

Nationwide Campaign

In celebration of the upcoming 45th season of Survivor, CBS bedecked famous statues, icons and landmarks from coast-to-coast with enormous adaptations of the reality show’s signature Buffs from September 21 through the season premiere on the 27th. Each of the landmarks or characters symbolizes the concept of strength in its own unique way - from their physical size or their role in honoring an outstanding achievement in their field, to commemorating a historical figure who has overcome an incredible obstacle. These landmarks parallel the different examples of strength exemplified by the contestants on the show throughout the season.

In addition, Jeff Probst participated in a lighting ceremony at the Empire State Building where it was lit up in this season’s survivor colors, red, yellow and blue. The buffs were adorned to the iconic viewfinders on the 86th floor of the To reach sports fans and college students, CBS Survivor partnered with the Seattle Seahawks, University of Alabama, and CU Boulder to activate at football games and promote the new season of Survivor by putting the Buff on the mascots of the teams including the Blitz from the Seahawks, Tuska from University of Alabama and Ralphie the Buffalo at Colorado University.