Sephora NYFW Beauty Creator Soirée

Manhattan // New York, NY

Concluding the brand’s months-long summer hair styling campaign, Sephora hosted an unforgettable New York Fashion Week Beauty Creator Soirée—an immersive, fun and content-driven experience blending luxury, innovation, and self-expression. Inside the former Stephen Weiss Studio, custom Sephora hot air balloons floated overhead, setting the stage for a high-impact celebration of "hot hair" styling products and brands. Every detail was designed for stunning content capture—from Amika’s larger-than-life Dry Shampoo bottle to Fenty Hair’s celebrity-style glam sessions and Dyson’s playful spun cotton candy bar. At Sephora’s black-and-white Hair Portrait Studio, guests struck magazine-worthy poses, generating instant social buzz. Elevating the experience, Chef Yann Nury curated themed culinary moments, including Pulled Sugar Curls paired with a ‘Hot Air’ Smoked Cocktail. The event seamlessly blended beauty, technology, and trendsetting experiences, redefining experiential beauty activations with a high-glamour, high-energy atmosphere.