CBS Comfy Blue Sofa Tour

Nationwide Campaign

To promote their Fall Premiere Week and drive excitement for new and returning series, CBS partnered with Lovesac to bring the look of big comfort to cities and small towns across America with their Comfy Blue Sofa tour, encouraging consumers to “get comfy” and celebrate simply satisfying TV from the best spot in the house - The Sofa. The centerpiece of the campaign, a 20ft blue couch aptly branded the Comfy Blue Sofa, debuted at the “You’re Laughing at CBS” red carpet comedy showcase, providing a marquee photo moment for stars from CBS’s current slate of “sit-down” comedies. For three weeks, the Comfy Blue Sofa traveled cross country starting in Los Angeles and making appearances at notable landmarks and stopping in major CBS markets with extended activations and CBS branding like Las Vegas, Cleveland, St Louis, Tulsa, Albuquerque, and more. Fans who engaged with the Comfy Blue Sofa at each stop took home CBS stadium cushions and mini CBS stress sofas as reminders that CBS is the place for all your comfort TV needs.