The Fenty Beauty Experience was an invite-only conference that united for the first time all 3 Fenty Brands for an educational event designed to inspire and unite makeup artists, creators, and retail partners across the Skin, Beauty, and Fragrance brands. The space was transformed into a FENTYVERSE wonderland filled with oversized interactive and immersive elements bringing the creative spirit of Fenty to life as well as driving awareness to their products.
We designed six different spaces for product engagement and immersive workshops where attendees gained invaluable insights through hands-on workshops led by industry experts. At the “Make it Match” stations, guests could find their perfect Fenty shade. The Fenty Beauty Room hosted a Masterclass with live Q&A with renowned makeup artist, Priscilla Ono. For Fenty Skin, facial masseur Joseph Carillo hosted the workshop "Facial sculpting for a snatched look." and for Fenty Fragrance, we created a museum-like environment for the “Activate all your senses” experience where Rihanna's recorded audio guided attendees through her creative process to develop the perfume. For TikTok, we created 3 studio vignettes so creators could have content creation insights.
The guest journey also included customized, branded makeup bags and a holiday collection display where attendees could collect more giveaways while enjoying a snack bar, passed hors d'oeuvres, and signature cocktails.
