Shake Shack x The Infatuation

Shake Shack // Los Angeles, CA

Shake Shack, the beloved east coast hamburger joint, wanted to throw a large burger bash to introduce Angelinos to  its brand. With a pending restaurant opening in Hollywood Shake Shack teamed up with The Infatuation to throw a 1000 person “Welcome to LA” party at the famed apron factory operated by Hedley & Bennett. What ensued was a parking lot takeover of burgers fries and custom shake drinks, live band, activities and smiles. The event kicked off Shake Shack's entree to West Coaster who welcomed them with open arms and bellies.