Savage x Lady Lowrider Lace Car

Los Angeles // Los Angels, CA

To celebrate the Lavish Lace collection, Savage X Fenty partnered with the Lady Lowriders Car Club to debut a one-of-a-kind custom lowrider fully wrapped in black lace from the collection. The statement piece served as part of the brand’s online campaign as well as a hallmark of the intersection between culture, fashion, and community, bringing the car to the 24th Annual Día de Los Muertos Family Festival in Canoga Park. The striking 1964 lavender Chevy Impala, wrapped in black floral lace from the collection, stood as both a tribute to Chicano artistry and a bold statement of feminine power—perfectly aligning with the Savage X Fenty brand. The setup was complete with chrome mannequins dressed in Lavish Lace, a branded lace backdrop, and stunning floral installations, creating a dynamic photo moment for festivalgoers. The Lady Lowriders engaged attendees while handing out SXF-branded lavender air fresheners—ensuring the Savage X Fenty experience stayed long after the event.