Bath & Body Works Countdown to Candle Day

Hudson Yards // New York, NY

The holiday spirit came to life with a magical ‘Countdown to Candle Day’ celebration at NYC’s Hudson Yards Plaza. Designed to debut Bath & Body Works’ seasonal candle collection, the event transformed the space into a winter wonderland, complete with twinkling lights, oversized ornaments, and a multi-sensory brand experience that immersed guests in the scents of the season. Nestled between two decorative cabins was the centerpiece of the event— a larger-than-life LED candle with a digital countdown clock that kindled excitement among consumers. Attendees enjoyed fresh apple cider, handmade gingerbread cookies and donuts, and red candy apples. Celebrity DJ Kyle Cooke was on hand to keep the energy high while sharing all the fun and joy with his followers. With interactive moments, seasonal treats, and eye-catching decor, the activation ensured UGC for the brand’s biggest product drop of the year.