Roxy x Coachella

Roxy // Indio, CA

Roxy was invited to host an experience at Vestal Village during Coachella where they would sell products and introduce their new campaign “Make Waves Move Mountains” to the masses. We wanted Roxy to fit into the scene of Coachella so we designed a Boho themed space with photo moments, braid bar and a pop-up store that sold Roxy festival gear.